{"id":2400,"date":"2010-07-21T11:25:59","date_gmt":"2010-07-21T09:25:59","guid":{"rendered":"http:\/\/krabat.menneske.dk\/kkblog\/?p=2400"},"modified":"2010-07-21T11:25:59","modified_gmt":"2010-07-21T09:25:59","slug":"top-5-copywriting-secrets-to-selling-your-book","status":"publish","type":"post","link":"https:\/\/krabat.menneske.dk\/kkblog\/2010\/07\/21\/top-5-copywriting-secrets-to-selling-your-book\/","title":{"rendered":"Top 5 Copywriting Secrets To Selling Your Book"},"content":{"rendered":"<p>En reklamemand fort\u00e6ller, hvordan man opfatter sin bog som et produkt og hvordan man ud fra denne opfattelse griber d\u00e9t an at s\u00e6lge den&#8230; (n\u00e5r den \u00e9r skrevet og trykt&#8230;)<\/p>\n<p><strong>1. Benefits vs description<\/strong>. The number one thing all advertising has to do is tell the customer why they should buy the product. In your case, a book&#8230;<\/p>\n<p><strong>2. Attention<\/strong>. Many copywriters use a model called AIDA to gauge the effectiveness of the ads they\u2019re writing. If your ad ticks the AIDA boxes then chances are you\u2019ll sell whatever it is you\u2019re selling&#8230;<\/p>\n<p><strong>3. Interest<\/strong>. Having got some attention for your blog, your web site and your other promotional efforts, the key now is to pique your readers&#8230;<\/p>\n<p><strong>4. Desire<\/strong>. This where you create the want to buy&#8230;<\/p>\n<p><strong>5. Action<\/strong>. Tell \u2018em what to do, and how to do it&#8230;<\/p>\n<p>via <a href=\"http:\/\/www.thecreativepenn.com\/2010\/07\/07\/top-5-copywriting-secrets-to-selling-your-book\/\">Top 5 Copywriting Secrets To Selling Your Book | The Creative Penn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En reklamemand fort\u00e6ller, hvordan man opfatter sin bog som et produkt og hvordan man ud fra denne opfattelse griber d\u00e9t an at s\u00e6lge den&#8230; (n\u00e5r den \u00e9r skrevet og trykt&#8230;) 1. Benefits vs description. The number one thing all advertising has to do is tell the customer why they should buy the product. In your &hellip; <a href=\"https:\/\/krabat.menneske.dk\/kkblog\/2010\/07\/21\/top-5-copywriting-secrets-to-selling-your-book\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Top 5 Copywriting Secrets To Selling Your Book&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,169],"tags":[650],"class_list":["post-2400","post","type-post","status-publish","format-standard","hentry","category-bger","category-udgivelse","tag-hvordan-slger-jeg-min-bog"],"_links":{"self":[{"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/posts\/2400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/comments?post=2400"}],"version-history":[{"count":1,"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/posts\/2400\/revisions"}],"predecessor-version":[{"id":2401,"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/posts\/2400\/revisions\/2401"}],"wp:attachment":[{"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/media?parent=2400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/categories?post=2400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/krabat.menneske.dk\/kkblog\/wp-json\/wp\/v2\/tags?post=2400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}